To address the declined crop productivity under varying agroclimatic conditions and deteriorating soil health due to overuse of agrochemicals; ICAR-IIHR has developed ecofriendly alternatives for sustainable agriculture which harness the power of potential microbial strains i.e. Arka Microbial Consortium. The technology is a carrier/liquid-based product that contains N fixing, P & Zn solubilizing, K mobilizing and plant growth promoting bacterial strains. The formulation exploits the synergistic effects of the individual microbial strains and does away with the need for applying individual microbial inoculants. It tremendously increases the yield increase upto 10-17 % in different vegetables, with a saving of 25 % of inorganic N and P fertilizers. This technology holds good business opportunity to bio formulation industries. So far, the technology has been licensed to 19 different public/private industries on non-exclusive basis across the country fetching ICAR a revenue of over one crore as license fee. Presently these firms are manufacturing and supplying this formulation in different part of the country and catering to about 20-25% bio NPK requirement of the country and efficiently replacing the chemical fertilizers consumption.